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EUPHORIA-INSPIRED

THE BRIEF:

In anticipation of the return of Season 3, Euphoria inspired makeup has resurfaced online. These looks range from colorful shadows, dramatic liners, shimmers, and face jewels galore. Creators have the freedom to bring their visions to life highlighting Urban Decay Products: (Urban Decay Eyeshadow Primer Potion, Moondust Glitter Eyeshadow, Quickie Concealer and 24/7 Inks Vegan Liquid Liner)

THE RESULTS:

100K IMPRESSIONS, 10% AVG ENGAGEMENT RATE

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HOT GIRL MAKEUP

THE BRIEF:

Whether you have big summer travel plans to Europe, a local road trip, or will just be on the go this summer, there’s no better makeup staple to have than the Quickie Concealer by Urban Decay. With its built-in brush, it’s compact and perfect for on the go use.

THE RESULTS:

350K IMPRESSIONS, 50K LIKES, 20K SAVES

EXCEEDED KPI'S BY 1,300%

CREATOR-LED CAMPAIGN:

URBAN DECAY

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